Da Ren Tang launched the Chinese People's Throats campaign in 2023 and worked with People's Daily to launch the Public Healthcare Program of Caring Your Throat in China.
We care for every Chinese who often relies on their voices for work to make their throat healthy.
In 2023, we worked with the Health app of People's Daily and other institutions to publish the White Paper on National Throat Health (2023), which triggered public discussion and attention on throat health. The report shows that 87% of the population suffer throat discomfort, and ~60% of them have medium-high incidence (2 - 3 times or more per month). Due to busy work and other reasons, the number of people with high usage of their voices is increasing. Excessive usage is the main cause of throat discomfort. The people with throat discomfort are of all ages, occupations, and populations.
Our goal is to establish the leading brand for sore throat medication within the next decade. Our flagship product, Qingyan Dripping Pills, is a modern Chinese patent medicine presented in an optimized dosage form of dripping pills. Through the 3 strategies of category upgrading, industrial and commercial linkage, and integrated communication, we started the Chinese People's Throats campaign and the Public Healthcare Program of Caring Your Throat in China, caring for every Chinese who often relies on their voices for work to make their throat healthy.
As the 39th Teachers' Day is coming, through the Public Healthcare Program of Respecting Teachers and Protecting Throat, we have worked with national chain pharmacies to draw more attention to teachers' throat health and protect their most beautiful voices.
In autumn and winter, the incidence of throat diseases is at its peak. On November 23, 2023, we worked with key chain pharmacies to initiate the Winter Throat Protection campaign, aiming to guide all people to protect their throats scientifically from inflammation during winter.
Da Ren Tang has taken on the social responsibility of protecting national health with practical actions, calling on more people to be aware of throat health issues and delivering our warmth as a national brand.
